Turismo Torino e Provincia is the Convention & Visitors Bureau for the city of Turin and its provincial territory. Created from the merging of ATL1 "Turismo Torino", ATL2 "Montagnedoc" and ATL3 "Canavese e Valli di Lanzo” in 2007 and by incorporating the Torino Convention Bureau in 2010, it is the organisation for promoting the province of Turin as a tourist destination for leisure, sport, nature, culture, individual and group trips, conferences, conventions, incentive travel and business travel. Our objective? To organise all the actions for promoting Turin and its province, welcoming and providing information to tourists coming for leisure purposes or relating to the MICE category (Meetings, Incentives, Conferences, Events). This means creating tourism products and services that meet the needs of tourists, conference participants and organisers of events, facilitating and extending people's stay in the territory and increasing the tourist flows and the number of events. This work consists of communication – developing and producing information material for promotion and hosting – which presents the “Turin and Province” product in an integrated and appealing way according to the needs and trends of the market in Italy and abroad. It also consists of promoting the area to the domestic and international press and the professional operators in the leisure and MICE sectors, as well as to end-users who are increasingly becoming the direct receivers of such communication. The work also involves welcoming tourists at the Tourist bureaus and presenting candidacies for securing major conferences.