Avenida Paulista has represented the economic center of the city of São Paulo from the 50s until today. The modern age finds it littered with skyscrapers and banks, a development of which your guide explains to you throughout this guided tour. Walk along what was the old Avenida path when this was a rural area, using your imagination to understand how strongly change has affected the area. Encounter the Instituto Moreira Salles, a brand-new cultural center dedicated to cinema and photography. Your tour then concludes at the Casa das Rosas, which is one of the most recent examples of Paulista architecture of the last century. Talk about coffee, business, and architecture, as your guide describes to you how the economic boom and the growing economic spiral of the last 150 years have made São Paolo one of the most important cities in the world.