Add dates
São Paulo

Market Tours

Our most recommended São Paulo Market Tours

São Paulo: 5-Hour Private City Highlights Tour

1. São Paulo: 5-Hour Private City Highlights Tour

Get the best of São Paulo on this 5-hour guided city tour. Travel to the most impressive spots in the city, like the Japanese Neighborhood and the Municipal Market. Explore São Paulo's most influential historical periods and visit lesser-known gems along the way with your local guide. Start your guided adventure at the old center and explore São Paulo's vibrant Japanese neighborhood. Continue to Bairro da Luz and see an English train station built in 1901. As you stroll, your local guide will tell you the interesting facts and stories behind every turn. Step into the Pinacoteca, one of the most important Brazilian art museums, and admire the works of the Brazilian masters. Next, arrive at the famous Municipal Market. Here, take in the aromas from the colorful food stalls and try some authentic Brazilian cuisine. Stop at the best viewing points throughout the city to capture one-of-a-kind photos and discover hidden spots only locals know about.

São Paulo: 2 Hours - Liberdade "Street Food" Tour

2. São Paulo: 2 Hours - Liberdade "Street Food" Tour

Did you know that São Paulo is home to the largest Japanese community outside of Japan? Liberdade, a place with a strong and very long history, once a local executive and military district, became 100 years ago the place of fixation for Japanese immigrants in the city of São Paulo. Today a place of migrants from many places, China, Korea, Congo, Haiti, this neighborhood is a blast of cultures and diversity! All of this diversity can be very well synthesized in its peculiar and differentiated cuisine. Ready to taste Japanese pastel with tropical sugarcane juice, discover about Brazilian ‘sushi’, and more? Whilst in Liberdade, your guide will explain to you the history of the very prevalent Japanese influence on the area. After your snacks, you'll partake on a walk to spot places of architectural beauty and discover just what kind of people live in this area. 

São Paulo: Gourmet Food Walking Tour in Pinheiros

3. São Paulo: Gourmet Food Walking Tour in Pinheiros

Meet your group at the Pinheiros Municipal Market. Located in the trendy neighborhood of Pinheiros, the market has been functioning at its current address since 1971. It is an important destination for locals and those who seek high-quality products. The neighborhood itself, the real first neighborhood in São Paulo according to some, boasts an incredible fusion of tradition and innovation. Here, you will enjoy a varied array of tastings, beginning with a Brazilian appetizer at Mocotó, consisting of tapioca dices and optional Brazilian food from the northeast. Then, check out the Neapolitan side of São Paulo at Napoli Centrale with one margarita pizza for every four people. Stop then for a small wine tasting at L'adega. Round off the snacking experience with delicious Cananéia oysters.  After eating, visit the stores of the ATA project inside the Municipal Market, which are divided into Brazilian biotypes such as Catinga, Amazon, Atlantic forest, etc. Take the chance to meet the local producers, learn about the products, and eventually buy something if you feel so inclined. Finally, depart from the market and start walking through the surrounding area. Stop at a brewery for a 100% local draft beer and get to know the people in your group. Leaving the brewery, proceed through Pinheiros Street, which is full of new development. Depending on the group's mood, it is possible to stop at the Bottega di pasta store where you can enjoy a plate of pasta or opt to purchase some to take home. Following, you will stop at KEZ Bagel and Café. After an introduction to the history of bagels and the Jewish community of São Paulo, you can choose to grab a coffee or another sweet or bagel. Proceed down Rua dos Pinheiros to get to Rua Fradique Coutinho, where your guide will offer final historical explanations of the street and the Pinheiros neighborhood, and make suggestions for further eating or how to get around from there.

São Paulo Food Tour: The Flavors of Brazil

4. São Paulo Food Tour: The Flavors of Brazil

Take this tasty tour to visit the key gastronomic sites of Sao Paulo. Venture to the municipal market, created 80 years ago - it still maintains its original charm. Enjoy the flavors of Brazilian food among the eclectic buildings famous for their artistic windows.  Learn the ingredients that go into preparing feijoada, a true Brazilian specialty. See exotic regional fruits that are produced in the Amazon, northeastern Brazil, and other areas throughout the country. Continue to a lively Street Market, known by the locals as 'feiras'. Hear the shouts of local traders as they draw you to their stands in this typical market known for its fresh, quality food and unique atmosphere. Bon appetit!

São Paulo: Food, Culture & History Private Tour

5. São Paulo: Food, Culture & History Private Tour

Go on a 5-hour guided private tour in São Paulo to experience the culture, customs, and history through food. Discover the great diversity of Brazil’s ingredients, aromas, flavors, recipes, and typical dishes shaped by indigenous traditions, afro-communities, and currents of immigrants from all over the world. Explore the splendor of the rich cultural, historical and gastronomic heritage of São Paulo and Brazil. Visit some of São Paulo’s renowned establishments, hidden gems and learn how a product or ingredient becomes a typical dish of a particular place. Try authentic local products that speak to all your senses, such as pão de queijo, coxinha, brigadeiro, nuts, fruits, pastel, coffee, cachaça, and more. Follow your guide and get a chance to meet and engage with shop sellers to know about the quality of their products. Next, move on to the Municipal Market, a fascinating place famous for its delicious food, history, and architecture. With your expert food guide, visit adored eateries and lose yourself among the delectable sweets and salty snacks. Learn about the rich history and stunning architecture of the place that is a part of São Paulo’s historical and artistic patrimony. Don’t miss an opportunity to taste several snacks and sweets from the best bakeries in Sao Paulo. Continue your tour as you head to Vila Madalena, the most buzzing neighborhood area in town. Enjoy the energetic bohemian vibe and explore the food joints that serve soul-warming dishes and drinks.

Frequently asked questions about São Paulo Market Tours

What are other things to do than Market Tours that are worth visiting in São Paulo?

The other unmissable things to do in São Paulo are:

Other Sightseeing Options in São Paulo

Want to discover all there is to do in São Paulo? Click here for a full list.

What people are saying about São Paulo

Laura was really outgoing and knowledgeable of the different food that is around the main part of downtown São Paulo. When walking around the city, she made all the information easy to understand and really "kept it real". All the food was good and the extra experiences that she took me to made this tour so much more enjoyable. Highly recommend this tour for anyone visiting São Paulo!!!

The tour guide and the way the tour was conducted in a very professional and instructive way. We visited several historical and amazing sites like the cathedral, the Mercado, Japanese downtown, Morumbi, Jardín paulista, americano. Luciano was also very aware of our surroundings and protecting us the entire time.

The tour was excellent, Laura was really knowledgeable and so up beat and full of energy. The food was amazing and learning the bits of history and São Paulo culture was very fun. Highly recommend this.

Our guide Fabio was excellent, great knowledge of the city, very polite and adapted the tour as my wife struggled to walk long distances, I would definitely recommend this tour

Very tasty and informativ. Thanks Giuliano for the insights to streetfood of SP! Grazie