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São Paulo

Culture & History

Our most recommended São Paulo Culture & History

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

1. São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Experience having a tour guide take you around the city of São Paulo on a group tour. Explore the Paulista Ave. area, the sophisticated south and southwest areas of São Paulo. Walk through business districts such as Brooklin and Itaim Bibi. Visit historical sites such as Sampaio Moreira building, City hall, Tea Viaduct, and Shopping Light. See 25 must-see São Paulo attractions on 1 tour. Stop and marvel at historic buildings including Italian Terrace, Copan, and Eiffel. Feel the vibrance of the city as you discover streets such as March 25th St., May 23rd Ave., Oscar Freire St., and Europa Ave. Visit must-see sights like the Obelisk, Bandeiras Monument and Ibirapuera Park. Marvel at religious sites such as Sé Cathedral, Saint Benedict Monastery, and Church Nossa Sra. do Brasil. Enjoy time for shopping, photos, and eating as you explore the city. Learn how São Paulo started as a small village and became the largest city in the Southern hemisphere, and one of the largest cities in the world.

Private São Paulo City Tour

2. Private São Paulo City Tour

São Paulo has more than 12 million inhabitants, 362 libraries, 58 museums, 69 theatres and concert halls, and many other cultural venues. Founded in 1554, the city expanded in the late 19th and early 20th centuries with the arrival of immigrants from all over the world, transforming the small village it used to be into the big cosmopolitan metropolis it is today. This city is the perfect place to get in touch with the different facets of the vast Brazilian culture. Don’t miss out on this private and tailor-made tour of this fascinating city. Join a knowledgeable tour guide in a private car or van, and get to know São Paulo. Enjoy sightseeing, walking around downtown, and visit amazing spots like the Pacaembu Stadium, Paulista Avenue, Ibirapuera Park, Se Cathedral Square, Luz Station and many, many more! The architecture of São Paulo is very rich – from old houses of the coffee barons to the modernistic style of Oscar Niemeyer, every street of the city’s expanded center has a hidden architectural gem. Art lovers will find amazing museums and cultural centers with the best of Brazilian and international art. The diversity of people also lends itself to a huge variety of cuisines to taste and explore.  Simply tell your guide what you’d like to experience and you’ll build the perfect day together.

From São Paulo: Santos, São Vicente & Guarujá Day Trip

3. From São Paulo: Santos, São Vicente & Guarujá Day Trip

This tour starts in Santos Downtown with a tram ride through the historical center to see the main squares, important buildings, churches, monuments and historical landmarks of the city. After that, the tour continues to Itararé beach located in São Vicente city, where you'll stop to take pictures and free time to enjoy the beach or to go on a optional ride by cable car from Itararé beach to the top of Itararé Hill, where you can marvel at a beautiful view over São Vicente coast and Porchat Island. The next stop will be at the Japanese culture viewpoint to overlook the coast with all the beaches of Santos. In the afternoon, visit the Campina viewpoint in Guaruja where you can enjoy a panoramic view over Enseada beach and Stones Hill. The tour will stop next on Enseada beach to have some lunch, relax on the beach and take a fresh bath in the crystal clear water.

São Paulo: 2-Hour Downtown Discovery Tour with Guide

4. São Paulo: 2-Hour Downtown Discovery Tour with Guide

Explore the "new' center and learn about the historic downtown district of São Paulo. With your licensed guide, explore the areas which have been home to many immigrant communities such as Italian, Japanese, Syrian, Lebanese, and many others. As well as learning about the cultural makeup of the city, see many notable landmarks. Learn more about places such as the Municipal Theatre, the Copan Building, San Francisco Convent, and the Martinelli Building. Discover the history the Tupi tribe who once called the area home, as well as the story of the first skyscraper of Latin America.

São Paulo City Tour: MASP, Paulista Avenue and More

5. São Paulo City Tour: MASP, Paulista Avenue and More

During this 5-hour city tour you’ll see the top landmarks and monuments of São Paulo accompanied by a local guide. There will be a number of stops along the route to visit sites of particular interest. The first stop on the tour is at the Pacaembu Football Stadium, located near Charles Miller Square. You’ll have the opportunity to visit inside the stadium. Continue to Paulista Avenue, the business center of the city, and see the MASP, Trianon Park and other important buildings. Visit the House of Roses, a historical structure from the country’s coffee era. The next stop will be in the Ibirapuera area. Stop to take photos at Ibirapuera Park and of monuments such as the Obelisk, Bandeiras Monument and the Palácio 9 de Julho. Finally you’ll reach downtown São Paulo, where the city was founded. Drive through the Liberdade neighborhood (Japanese town) and stop to visit the Sé Cathedral and the Pátio do Colégio. If you like you can try a local coffee drink at a coffee shop. The tour continues, crossing the old center, and passing by the Church and Monastery of St. Benedict, Municipal Theater, Anhangabaú Valley, Republic Square, Duque de Caxias Monument, São Paulo Concert Hall and other important historic buildings. Finish off with a visit to the Luz railway station and see the Luz Park and the Pinacoteca.

São Paulo: Street Art Bike Tour

6. São Paulo: Street Art Bike Tour

Your bike tour starts at Vila Madalena, a bohemian neighborhood in São Paulo. You will follow until the Largo da Batata, an area full of bars and urban art and will leave for the famous Avenida Faria Lima, a business center surrounded of modern buildings. After to cross the bike lane of the avenue, you will arrive at the Parque Ibirapuera, postcard of the city that exhibits the heading of bigger green area of São Paulo. In the Park, you will know the buildings designed by the famous architect Oscar Niemeyer, as the Bienal, the Auditorium, and the Afro-Brazil museum. You will cover calm forests, take a walk for the best points around the lake, and also visit some hidden corners, that can surprise you, and yield good photos to boost your social media (if wish to). On the way back to our starting point (at the Hostel), we will cross the Jardins neighborhood, a quiet area with mansions and lots of green area, and leave for our last stop, which will be at Beco do Batman, an outdoors urban art gallery, wih murals made by renowned artists from the city's graffiti scene, and one of the most visited places in São Paulo.

Sao Paulo: Liberdade Asian District Walking Tour

7. Sao Paulo: Liberdade Asian District Walking Tour

Discover the largest Japanese community in the world outside Japan and rescue the memory of the black people in the region who played a key role in the formation of the area. Learn how Liberdade became the bustling commercial center, filled with exotic shops, restaurants, cafes, typically oriental decorations and markets with unique products not found elsewhere. Liberdade is even more vibrant with its Arts and Crafts Fair that creates a real hub of activity every weekend. The neighborhood is also a reference for buying Japanese pop culture products, aimed at anime, k-pop and geek fans. After the overview tour is over, armed with recommendations, you'll be free to have lunch on your own and explore at your own pace the radiant streets with many cozy cafes and a myriad of cool places.

São Paulo: Downtown Historical Bike Tour

8. São Paulo: Downtown Historical Bike Tour

Start your tour at Largo do Aroche, a bohemian neighborhood community in São Paulo. Through the bike paths, explore the region recognized for its classic restaurants, bars, and murals of urban art. Continue to Bom Retiro, a traditional immigrant neighborhood and a region with influence from the textile industry. You will visit the Luz station (train), the Pinacoteca (museum), and Parque da Luz, the first public park in São Paulo. Depending on the day and the movement of the region, you will pass through the Municipal Market, to taste some exotic Brazilian fruits. Next, you will pass the historical center, and the Vale do Anhangabaú. After visiting the squares, streets, and alleys of the historic center, you will head to Liberdade, a region known as the Japanese neighborhood with a lot of oriental influence and stories related to the Afro-Brazilian community. Finish your tour with a visit to Praça Roosevelt, another bohemian region with theaters, bars, and restaurants.

Sao Paulo: Urban Guided Bike Tour

9. Sao Paulo: Urban Guided Bike Tour

Uncover the hidden secrets of the streets of Sao Paulo on this guided biking tour. Listen as your guide stops to share facinating insights in neighborhoods like Vila Madalena, Pinheiros, Faria Lima Avenue, Jardins, and Batman Alley. Admire murals, graffiti, and skyscrapers on your ride. Meet your guide at the tour supplier's office and get fitted with your bike and helmet. Begin your biking tour through the city's network of bicycle lanes at a relaxed pace. Admire the murals and graffiti in the bohemian neighborhood of Vila Madalena. Continue through the bustling Pinheiros neighborhood. Ride on the bike path of Faria Lima Avenue and gaze up at the corporate and residential skyscrapers. Return to the Vila Madalena district and cross into the Jardins district to see  upscale cafes, restaurants, and boutiques. Visit the greenery in Ibirapuera park before reaching Batman Alley, which is an area where virtually no surface is left untouched with art. Marvel at some of the most impressive murals in the city before returning to your starting point. 

São Paulo: 20-Minute Sightseeing Helicopter Tour

10. São Paulo: 20-Minute Sightseeing Helicopter Tour

Your aviation adventure begins at Campo de Marte Helipad with a safety briefing before you board the helicopter and set off for a bird's eye view tour of São Paulo. As you fly over this vibrant city, admire unforgettable panoramic views of the landscape below and appreciate this truly unique experience. This is a once-in-a-lifetime opportunity to marvel at the valleys, buildings, and iconic landmarks of the city from the skies. On this magnificent adventure, enjoy the unique opportunity to fly over the beloved city of São Paulo aboard a wonderful Robinson helicopter. From the sky, see the main city sights including Sé Cathedral, the Ipiranga Museum, Paulista Avenue, Ibirapuera Park, the Municipal Theater, Luz Station, the Municipal Market, Pacaembu Stadium, the Anhangabaú Valley, the Copam Building and much more.

Frequently asked questions about São Paulo Culture & History

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Other Sightseeing Options in São Paulo

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What people are saying about São Paulo

Overall rating

4.9 / 5

based on 34 reviews

I really liked this tour and I think I was very lucky to have Denis as my guide as he did a great job. Denis was very knowledgeable about the places, shared tons of information, and was very communicative throughout the tour. I definitely recommend him as your guide! The coffee farm shows history of the coffee making process which I found very interesting; the coffee they served there was very delicious and the lunch was tasty and a huge portion! I really enjoyed the cheese farm - Celia and Luisa were wonderful hosts! Their story of how they started it was very interesting and inspiring! Their handmade cheese from cow and goat's milk were super super delicious!! It is definitely worth the visit, and I am sure that you will not leave with empty hands. :-)

Andre was a very perceptive and friendly guide. The tour was like walking with a friend around a place he really wants to show you. Sure São Paulo is a big city, but this tour shows you more of how the Paulista could live on a day to day basis and still get to see major Architectural and historical buildings of central SP. You will get to see places you would not possibly find or go by yourself. Highly recommend for those who like to walk around a city to explore.

My guide was wonderful and a kind lady. I had the best experience on my tour.

Great guide interesting sights good explanation of facts I enjoyed it a lot

We had a wonderful day and a wonderful tour. Highly recommend.