Our driver Abdelillah was so lovely! Always smiling and made us feel very welcome. The journey on the way there is broken up nicely with stops at a cafe, viewpoint and Argan oil cooperative. The scenery is beautiful and keeps you entertained for most of the time. We had around 3 hours to explore the medina after eating lunch. Which is so much more relaxed than Marrakech. Would recommend this tour if you want a day trip to the beach. However it was quite a lot cooler than Marrakech....24 degrees and cloudy. So you may want to take a coat and if you’re wanting to swim in the sea it is quite chilly!

We had amazing time!! Our driver (trip happened on Saturday 9th March) was great, communicative, friendly, drove safely and simply, made us feel welcomed! I almost lost my phone, but he helped to get it back, we also booked taxi to the airport and everything went smoothly. The driver also took us to see the goats on the tree (typical moroccan scenery ), argan oil production “fabric” and showed us great sea food restaurant by the beach. Amazing experience Definitely we recommend and will come again!

The one thing that I noticed is that you are like 6 hours in the car, and like 4 hours in Essaouira...but it's nice you have your one time to spend there, and to see the argan-goats on the way. So conclusion: however it's going to take a lot of hours to go to Essaouira, so for 25€ it's really OK! :)