Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s…
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along…
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Enjoy a combination canal cruise tour with skip-the-line entry to the Heineken Experience in Amsterdam. Cruise past beautiful bridges and merchant…
See the best of Amsterdam on a hop-on hop-off bus tour. Learn about the brewing process behind Heineken’s finest lagers at the Heineken Experience.
Indulge your passion for pizza on a pizza cruise of Amsterdam’s canals and see the city’s finest attractions while munching on piping hot pizza…
Cruise the canals of Amsterdam on the official hop-on hop-off boat and get panoramic views of the bridges and house boats. Hop-off at any of the many…
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Top sights in Amsterdam
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
- When should I visit?Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
- Is it expensive?€18 adult entry, €14 child entry.
- Will I need a guide?The tour is self-guided and an app can be downloaded to help out.
- How to get thereTake the tram (lines 16, 24, or 25) to Stadhouderskade.
- Additional information
- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
Nice easy location to get to on the metro from centraal station, excellent experience and most importantly great beer!
I wish that I could have started the following day since I arrived late in the day and didn't use it for day one.
It was a very well organized tour and all the employees were very helpful and informative on the tour. Great history and it was a lot of fun
The staff is friendly and funny. They are prepared about the history of the Heineken and friendly. It was curious and interesting the visit, especially when they put you in a room and you feel like a bottle of beer with different scenery and special effects. At the entrance they gave to you a bracelet with two buttons that you will use at the end of the visit as free drinks so you can taste and enjoy the real flavour of an Heineken.
Definitely recommend the experience. Very easy to follow and the basement bar and tokens made the experience complete - We likes the personalised beer bottle concept and thought was good value too.