Heineken Experience

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Heineken Experience: Our most recommended tours and activities

  • Amsterdam: Heineken Experience Ticket

    1. Amsterdam: Heineken Experience Ticket

    1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

    Super nice and interesting place. Great balance of history, presence, fun. Worth to see!

  • Amsterdam: City Canal Cruise and Heineken Experience Ticket

    2. Amsterdam: City Canal Cruise and Heineken Experience Ticket

    Purchase a combined ticket to the Heineken Experience and a leisurely cruise along Amsterdam’s canals to enjoy 2 of the city’s must-see attractions. You are free to decide which part of the ticket you would like to use first. Admire beautiful, traditional merchant houses, numerous bridges, and typical houseboats as you soak up the unique vibe of Amsterdam on a 75-minute canal cruise. Then, avoid the lines to enter the former Heineken brewery, which now hosts the Heineken Experience, an interactive exhibition where you will learn all about the brewing and bottling process during a fun, 90-minute, self-guided tour. The combined ticket will save you time and money on individual purchases.

    Great education and friendly staff. A great way to see Amsterdam. The beer was good too. Lol

  • The I Amsterdam City Card

    3. The I Amsterdam City Card

    Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Van Gogh Museum (time slot ticket required, book via iamsterdam.com/timeslot), the Rijksmuseum, Hermitage Amsterdam, and Rembrandt House Museum. The card also comes with discounted entry to other attractions, such as Heineken Experience, Madame Tussauds and Amsterdam Dungeon. Valid for 24, 48, 72, 96 or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam. Complete listing offers I amsterdam City Card Enjoy free entrance* with the I amsterdam City Card to the following museums and attractions Free admission to the follo...

    Due to Corona, book all the places time slots in advance. One should book van Gogh museum in advance before getting there. If u want to be sure, ask in advance for certain restrictions that are not in the booklet e.g. A dam lookout accessible with the city card only til 18.

  • Amsterdam: Heineken Experience and 1-Hour Canal Cruise

    4. Amsterdam: Heineken Experience and 1-Hour Canal Cruise

    Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood.

    Hell of an experience, simply enjoyed a lot. A must see activity when in Amsterdam.

  • Amsterdam: Private City Highlights Bike Tour

    5. Amsterdam: Private City Highlights Bike Tour

    See Amsterdam like a local on a private bike tour. Bike along the banks of the pretty canals in the Canal Belt, and pedal over drawbridges to discover hidden courtyards and secret churches. Continue to Vondelpark, the city's largest and most beautiful park. After a long ride through the leafy park, head to Museumplein to discover Amsterdam's most important museums. See the city’s most important highlights, such as Dam Square, Anne Frank’s House, the Rijksmuseum, and the Van Gogh museum. As a private tour, the itinerary can always be customized to your interests, ensuring you see the things you want to see and enjoy a tour that suits you.

  • Amsterdam: 4-Hour Brewery Tour

    6. Amsterdam: 4-Hour Brewery Tour

    This tour is led by a real beer enthusiast who will tell you all about the incredible renaissance in Amsterdam’s brewing that began in the 1980’s. Learn about the fascinating history of brewing as your guide helps you to select the perfect beer for you. While you enjoy your drink, hear the story behind Amsterdam’s best craft breweries, such as Oedipus, De Prael, Three Sisters, and De Bekeerde Suster. Indulge in a day dedicated to flavor and drinking. Tour the famous Heineken Museum in addition to another local Dutch brewery. This is the ideal excursion for those interested in beer and who want to stay in and around the city center.

  • Amsterdam: 3-Hour Private Bike Tour of the City Center

    7. Amsterdam: 3-Hour Private Bike Tour of the City Center

    Feel like a local in Amsterdam and discover the city by bike. A private guide will take you to the city’s most important highlights, such as Dam Square, the Westerkerk, Anne Frank’s House, the Rijksmuseum, the van Gogh museum, and the Vondelpark. Meet your guide at the bike shop and they will equip you with a citybike comfortable for you. Then, cycle along the banks of the canals towards the Dutch Protestant Westerkerk and the legendary Anne Frank House on Prinsengracht Canal. Head into the popular Jordaan area, home to many art galleries, markets, and stylish shops. Continue towards the Museum District, a neighborhood of the Oud Zuid where, along with museums such as the Rijksmuseum and Van Gogh Museum, you will get the chance to cycle in the Vondelpark. Finally, venture into some of the busier parts of the city, including the main streets of the Canal Belt and De Wallen Red Light Di...

Planning Your Visit

  • How Much Does It Cost?

    €18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

  • When Is It Open?

    365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

  • How Do I Get There?

    From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

  • Will I Need a Tour?

    The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

Other Sightseeing Options in Heineken Experience

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What people are saying about Heineken Experience

Overall rating

4.5 / 5

based on 8,254 reviews

Great education and friendly staff. A great way to see Amsterdam. The beer was good too. Lol

Super nice and interesting place. Great balance of history, presence, fun. Worth to see!

If you're going to visit many museums, buying this card is absolutely worth it

You learn a lot about beer making, then you enjoy your beer afterwards.

Much better than expected! So much fun, great hosts all around.