Heineken Experience
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Heineken Experience: Tours & Tickets

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

Beer Tasting
Photo: Kenny Louie @flickr (CC BY 2.0)

Beer Tasting

Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

Draft Your Own

Draft Your Own

If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

Bottle Ride
Photo: felixtriller.de @flickr (CC BY 2.0)

Bottle Ride

The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.



You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

The James Bond Room

The James Bond Room

Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Our insider tips

How Much Does It Cost?

€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

When Is It Open?

365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

How Do I Get There?

From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

Will I Need a Tour?

The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Excellent experience, definitely worth the trip, easy to get to

Nice easy location to get to on the metro from centraal station, excellent experience and most importantly great beer!

Amsterdam: Heineken Experience Ticket Reviewed by LIAM, 05/28/2019

It was very easy to use at the museums that I visited

I wish that I could have started the following day since I arrived late in the day and didn't use it for day one.

The I Amsterdam City Card Reviewed by Viola, 05/21/2019

very impressive and glad we were in the early tour group

It was a very well organized tour and all the employees were very helpful and informative on the tour. Great history and it was a lot of fun

Amsterdam: Heineken Experience Ticket Reviewed by Henry, 04/24/2019

A funny discovery of the production of the Heineken process

The staff is friendly and funny. They are prepared about the history of the Heineken and friendly. It was curious and interesting the visit, especially when they put you in a room and you feel like a bottle of beer with different scenery and special effects. At the entrance they gave to you a bracelet with two buttons that you will use at the end of the visit as free drinks so you can taste and enjoy the real flavour of an Heineken.

Amsterdam: Heineken Experience Ticket Reviewed by Alice, 04/24/2019

Very interesting and a great experience.

Definitely recommend the experience. Very easy to follow and the basement bar and tokens made the experience complete - We likes the personalised beer bottle concept and thought was good value too.

Amsterdam: Heineken Experience Ticket Reviewed by Katie, 12/30/2018

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