1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

Climb aboard a bus or boat to see the city of Amsterdam on a self-guided tour. Enjoy the freedom to hop on and off either one whenever you see a stop you’d like to visit. Choose ticket options, for one or both bus and boat. Board at one of the 10 stops for the bus, located throughout the city center. Turn on your audioguide and choose from 16 different languages to learn about the city and its sights as you pass by. Then, hop off at Gassan Diamonds for a complimentary tour of the jewelry store. Next, try the canal boat for a different experience from the water. Enjoy easy access to the canal stops with boarding spots next to the bus stops, so you can easily get from land to water. Glide along the UNESCO world-heritage canal of over 100 KM of waterways.  Then, take in three of the most famous canals in Amsterdam: Keizersgracht, Prinsengracht, and Herengracht. Pass alongside the houses that border the canals, and learn about the history of these mansions that once belonged to wealthy spice merchants.

Enjoy unlimited access to Amsterdam's hottest attractions with a pass valid for 1, 2, 3, or 5 days. Visit the Moco Museum, discover world-famous collections of historic art, and admire the city from the canals on a cruise. Easily display your pass on your phone and use the digital guide to help you plan your itinerary and make reservations when necessary. There is something for everyone with over 25 attractions including the Heineken Experience. Attractions/Activities included with your Amsterdam All-Inclusive Pass: • Heineken Experience (reservations required)• Moco Museum• A'DAM Lookout• 100 Highlights Cruise• Rijksmuseum (reservations required)• Houseboat Museum• This Is Holland (reservations required)• Rembrandts Amsterdam Experience• Tour de BonTon• Royal Experience - Royal Coster Diamonds (reservations required)• 1-hour pedal boat• MacBike bike rental• Diamond Museum Amsterdam• Jewish Cultural Quarter• Amsterdam Pipe Museum• House of Bols cocktail experience• Amsterdam Tulip Museum• Tony Chocolonely Superstore• AMAZE Amsterdam – a new immersive experience by ID&T• Rembrandthius Experience• Once Upon a Time Museum• Ferry to Muiderslot Castle (April to October)• Muiderslot Castle• Keukenhof Tour (spring)• Keukenhof skip-the-line entry and coach transfers (seasonal/reservations required)• Zaanse Schans Tour (reservations required)• Zaanse Schans Card• Volendam, Edam, and Windmills Tour (reservations required)• Rotterdam, Delft, and The Hague Tour (reservations required)

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, Hermitage Amsterdam, Moco Museum, and Rembrandt House Museum. Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. Enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): • Allard Pierson Museum Amsterdam • Amsterdam Museum • Amsterdam Pipe Museum • Amsterdam Tulip Museum • Architectuur Centrum Amsterdam • ARTIS Royal Zoo • ARTIS Micropia • ARTIS Groote Museum • Cobra Museum Amstelveen • Diamond Factories and the Diamond Museum • Do-It-Yourself Foodie Tour • Embassy of the Free Mind • EYE Filmmuseum • Fashion for Good • Foam - Fotografiemuseum Amsterdam • Fun Forest • Gassan Diamonds • Geelvinck Pianola Museum • Het Grachtenhuis - Museum of the Canals • Hermitage Amsterdam • Hermitage - Museum of the Mind • Hortus Botanicus - Botanical Garden • Huis Marseille - Museum for Photography • Jewish Cultural Quarter - Portuguese Synagogue • Jewish Museum - Jewish Cultural Quarter • Luther Museum • Moco Museum • Molen van Sloten & Kuiperijmuseum • Multatuli Museum • Museum de Dageraad • Museum Ons' Lieve Heer op Solder - Our Lord in the Attic • Museum Het Rembrandthuis - Rembrandt House Museum • Museum Het Schip - Amsterdam School Arts and Architecture • Museum Tot Zover - Funeral Museum • Museum Van Loon • Museum Willet-Holthuysen • De Nieuwe Kerk Amsterdam • Outsider Art Museum – Hermitage • Oude Kerk • Rijksmuseum • Het Scheepvaartmuseum - The National Maritime Museum • Science Center NEMO • The Studio NEMO • Stadsarchief Amsterdam - City Archives • Stedelijk Museum Amsterdam • THIS IS HOLLAND • Tropenmuseum • Verzetsmuseum - Dutch Resistance Museum • Woonbootmuseum - Houseboat Museum In Haarlem: • Frans Hals Museum • Teylers Museum • Verwey Museum • Free Canal Cruise In Volendam/Marken: • Rederij Volendam Marken (ferry) • Volendams Museum In Enkhuizen: • Zuiderzee Museum In Zaanse Schans: • Zaans Museum & Verkade Experience • Kuiperij Tiemstra (Coopery) • Wevershuis- The Weaver’s House • Tsar Peter House, Zaandam • Mill Museum • Zaan Time Museum • De Bonte Hen (Oil Mill) • De Kat (Chalk Mill) • De Schoolmeester (Paper Mill) • Het Jonge Schaap (Sawmill) In Muiden: • Amsterdam Castle Muiderslot • Amsterdam Fortress Island Pampus In Naarden: • Amsterdam Fortress Museum Naarden-Vesting In Laren: • Singer Laren Freebies: • De Drie Fleschjes - Free shot of genever (18+) • Holland Casino Amsterdam - Free entrance (18+) • Haarlem Tourist Office Free canal cruise in Amsterdam: • Blue Boat Company • Stromma Canal Cruise • Lovers Canal Cruises • Amsterdam Circle Line B.V. Free 24h Bike Rental 25% Discount: Music & Stage • Bimhuis – Jazz • Boom Chicago - English improvisation comedy theatre • Muziekgebouw aan ‘t IJ - Contemporary music & classical music • Nationale Opera & Ballet - Dutch National Opera & Ballet 25% Discount: Attractions • The Amsterdam Dungeon • Johan Cruijff ArenA Stadium Tours • Body Worlds • Dutch Cheese & Wine Cruise or Cocktail Cruise • Fabrique des Lumieres • Heineken experience • House of Bols Cocktail & Genever Experience (18+) • Het Kattenkabinet - The Cat Cabinet • Madame Tussauds Amsterdam • NXT Museum • Our House • Rembrandts Amsterdam • STRAAT museum Upside Down Amsterdam • 25% discount - Transport & Rentals • Pedal boat • Bicycle rental & Bike Tours • Mokumboat.com – Rental boats to drive yourself 25% Discount: Food & Drink • Blue Amsterdam • Pancakes Amsterdam • The Pancake Bakery • Restaurant de Hoop op d'Swarte Walvis • Restaurant Wagamama - Asian restaurant • Taverne de Visscher • Zuiderzee Museum

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

Visit 3, 4, 5, 6, or 7 top attractions of your choice and save up to 40% compared to buying individual tickets with an Amsterdam Explorer Pass. Browse the included digital guide to plan and book ahead the attractions you want to visit, then show the digital or printed copy of your pass on the day. Discover This is Holland and soar over the Netherlands on a 5D flight simulator, learn all about the brewing process at the Heineken Experience, see the collection of diamonds on a private guided tour with the Royal Experience, take in the views on the 100 Highlights Cruise, and many more With the Amsterdam Explorer Pass, you can choose 3, 4, 5, 6 or 7 attractions from the following: • Heineken Experience • Rijksmuseum • THIS IS HOLLAND • Moco Museum - Banksy & more • A'DAM LOOKOUT • 100 Highlights Cruise • Rotterdam, Delft & The Hague Live Guided Tour • Tour de BonTon • Rembrandts Amsterdam Experience • House of Bols Cocktail Experience • Royal Experience - Royal Coster Diamonds • Keukenhof Tour (Seasonal - back in Spring) • Zaanse Schans Card • Pedal Boat 1-hour • MacBike Bike Rental • Houseboat Museum • Ferry to Muiderslot Castle (Seasonal - April to October) • Amsterdam Castle Muiderslot • Volendam, Edam & Windmills Tour • Diamond Museum Amsterdam • Jewish Cultural Quarter • Zaanse Schans Tour • Museum Het Rembrandthuis • Once Upon a Time Museum • AMAZE Amsterdam - immersive audiovisual experience by ID&T • Shopping in Roermond (Seasonal) Attractions and tours are subject to change. Check the Go City digital guide included on your confirmation voucher for the full list of inclusions, opening times, and reservation instructions, when applicable, before you go.

Join this tour aboard an authentic 100-year-old tram to discover the sights, smells, and sounds of historic Amsterdam. Start your experience from Dam square. The conductor will welcome you aboard the tram and invite you to take a seat while the smells of the tram’s varnished teak wood transport you to another time. Then the bell rings and the adventure back in time begins. As the driver takes you around the city, the conductor will tell you all you want to know about the historical trams and about the history of Amsterdam. Starting from Dam square, you’ll pass Westermarkt, Jordaan area, Leidseplein, Rijksmuseum, Heineken Brewery, Amstel River, Artis Zoo, Resistance Museum, Waterloo Square, Rembrandt Square, before arriving back to Dam square.

This tour is led by a real beer enthusiast who will tell you all about the incredible renaissance in Amsterdam’s brewing that began in the 1980’s. Learn about the fascinating history of brewing as your guide helps you to select the perfect beer for you. While you enjoy your drink, hear the story behind Amsterdam’s best craft breweries, such as Oedipus, De Prael, Three Sisters, and De Bekeerde Suster. Indulge in a day dedicated to flavor and drinking. Tour the famous Heineken Museum in addition to another local Dutch brewery. This is the ideal excursion for those interested in beer and who want to stay in and around the city center.