1. Jamaica
  2. Montego Bay
  3. Day Trips

Negril: Beach Visit, Times Square, and Sunset at Rick's Café

Product ID: 272382
After the scenic coastal drive along Jamaica’s northwest coast, you’ll have time to relax on Negril’s popular Seven Mile Beach, look for souvenirs and gifts at a duty-free mall, and watch the captivating sunset slipping over the horizon from a cliff.
About this activity
Duration: 9 hours
Skip the ticket line
Printed or mobile voucher accepted
Instant confirmation
Live tour guide
Wheelchair accessible

Pickup included

Pickup is provided from all hotels in Runaway Bay.
Free cancellation up to 24 hours before activity starts

Select participants and date:



  • Travel along Jamaica’s west coast and enjoy the gorgeous island scenery
  • Spend a few hours of free time on the Seven Mile Beach
  • Browse for treasures at Times Square Shopping Center
  • Catch glimpses of the sun setting over the water from Ricks Café
Full description
Spend a full day taking in the best of Negril: hang out on the beach, browse the shopping center, and go cliff-jumping at Rick's. Start your day with a drive along Jamaica’s beautiful north-western coastline, which takes you past rural villages and the Lucea Harbor, to arrive at Negril’s famous beach. The Seven Mile Beach is a gorgeous stretch of sugar-white sand and bright turquoise water. Here you'll have 3 to 4 hours of free time at the beach to enjoy as you please: go swimming, sunbathing, or visit a beach bar for snacks and drinks.

Next, head with your guide to Times Square, a popular Negril shopping center where you can look for souvenirs and gifts at a variety of shops. During your 1 hour here, browse the selection of duty-free goods like jewelry and watches, as well as Jamaican items like rum, coffee, cigars, and textiles. Restaurants and snack bars are also available if you get hungry or thirsty.

Finish your Negril experience with a 1-hour stop at Rick’s Café, the area’s iconic bluff-top restaurant where visitors line up to jump from the cliffs into the clear sea below. Take part in the action or just watch—it’s up to you. Purchase an ice-cold beer or a cocktail and settle in to watch the Negril sunset.
  • Local guide
  • Hotel pickup and drop-off
  • WiFi onboard
  • Entry Fee
What’s Not Included
  • Gratuities
  • Purchases at beach bar
  • Purchases at Rick's Cafe

Prepare for the activity

Important information
What to bring
  • Comfortable shoes
  • Swimwear
Know before you go
• Children 3 - 11 must be accompanied by an adult
• At least 6 people are required for this tour to operate. If this minimum is not met, you will be offered a substitute tour or a full refund.
• Vehicles do not have wheelchairs lift, so wheelchairs will have to be collapsible.
Customer reviews
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we were not picked up despite confirmation of the booking and payment

January 7, 2020

It did not start well as we did not get picked up from our hotel. I called the local operator 3 times and they kept telling me we were not on the list of pick ups then they were sending a driver etc.... eventually a coach came to pick us up to catch up the original bus... we felt terrible for the guest waiting in the other tour bus! Once on the bus we were welcome by nikisha the tour rep a joyful lady and Geoffrey the driver. We have stayed in Negril previously and wanted to experience the stunning 7 mile beach. We got dropped next to the adults hotel not actually in the nicest part of the beach. We luckily knew the area and went to meet friends staying 20 min walk north where the beach is simply stunning! We met with the rest of the guest at 2.30 before heading to the shopping trip... first to a rum souvenir shop for a good 40 min then into time square for 45min no one was really interested to be honest .... then headed to ricks cafe which is a very fun place with stunning sunset...

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January 6, 2020

Organizer didn't pick us up. After a telephone inquiry as to where the bus was staying, the tour was canceled !!!!!

January 5, 2020

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Product ID: 272382