Amsterdam: Heineken Experience Ticket
Duration: 1.5 hours
Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s…
Heineken Experience
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Heineken Experience: Tours & Tickets
Amsterdam: Heineken Experience and 1-Hour Canal Cruise
Duration: 3 hours
Likely to sell out
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along…
The I Amsterdam City Card
Duration: 24 - 120 hours
Get the key to Amsterdam with an official I amsterdam City Card. Visit dozens of museums and attractions for free or at a discount, enjoy unlimited…
Amsterdam: Canal Cruise & Heineken Experience Ticket
Duration: 3 hours
Enjoy a combination canal cruise tour with skip-the-line entry to the Heineken Experience in Amsterdam. Cruise past beautiful bridges and merchant…
Amsterdam: Hop-On Hop-Off Bus Tour and Heineken Experience
Duration: 24 hours
See the best of Amsterdam on a hop-on hop-off bus tour. Learn about the brewing process behind Heineken’s finest lagers at the Heineken Experience.
Heineken Experience & Pizza Cruise
Duration: 90 minutes
Likely to sell out
Indulge your passion for pizza on a pizza cruise of Amsterdam’s canals and see the city’s finest attractions while munching on piping hot pizza…
Heineken Experience Amsterdam & Hop-On Hop-Off Cruise
Duration: 24 hours
Cruise the canals of Amsterdam on the official hop-on hop-off boat and get panoramic views of the bridges and house boats. Hop-off at any of the many…
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Five Highlights of the Heineken Brewery
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Beer Tasting
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
Draft Your Own
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
Bottle Ride
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
History
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
The James Bond Room
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
Our insider tips
How Much Does It Cost?
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
When Is It Open?
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
How Do I Get There?
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
Will I Need a Tour?
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
Good to know
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- When should I visit?
- Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
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- Is it expensive?
- €18 adult entry, €14 child entry.
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- Will I need a guide?
- The tour is self-guided and an app can be downloaded to help out.
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- How to get there
- Take the tram (lines 16, 24, or 25) to Stadhouderskade.
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- Additional information
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- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
Heineken experience was amazing! Canal tour was relaxing.
The Heineken experience is very interactive and fun - even if you are not a beer drinker. We did the canal ride afterwards and it was very relaxing. Got some great pictures! We sat in the bow of the boat so we didn’t get to hear the guide at all but still a wonderful ride.
Very nice combo of museum and cool event
Listening to the history of the Heineken brewery and walk through the different stages of brewing, suddenly all gets modern with movie, music and some entertainer and than all of a sudden the waiter with a plate full of Heineken and all equal filled. Beautiful
Heineken experience was awesome, canal cruise terrible
Heineken experience was worth the money. If you do a canal cruise do one with a boat with no roof. The boats they use has a roof and you can’t see much. We ended up trying another canal cruise with no roof and it was awesome. Book your canal cruise separate
Great tour but the start could be improved.
Outside queue system not clear would be better to have larger signs for each queue. Also the first 2 guides start talking before making sure everyone is there & so many people were talking we can’t hear what was being said
IF your going to the museums this is a huge cost saver
This has most of the museums entrance fee as well as complete transportation around the city with, Tram, Subway, Train, and Bus. It is a really great way to get around and save a great deal of money.
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