Amsterdam: Heineken Experience Ticket
Duration: 1.5 hours
Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s…
Heineken Experience
Enter your dates to find available activities
Top pick
Heineken Experience: Tours & Tickets
Amsterdam: Heineken Experience and 1-Hour Canal Cruise
Duration: 3 hours
Likely to sell out
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along…
The I Amsterdam City Card
Duration: 24 - 120 hours
Get the key to Amsterdam with an official I amsterdam City Card. Visit dozens of museums and attractions for free or at a discount, enjoy unlimited…
Amsterdam: Canal Cruise & Heineken Experience Ticket
Duration: 3 hours
Likely to sell out
Enjoy a combination canal cruise tour with skip-the-line entry to the Heineken Experience in Amsterdam. Cruise past beautiful bridges and merchant…
Amsterdam: Hop-On Hop-Off Bus Tour and Heineken Experience
Duration: 24 hours
See the best of Amsterdam on a hop-on hop-off bus tour. Learn about the brewing process behind Heineken’s finest lagers at the Heineken Experience.
Heineken Experience & Pizza Cruise
Duration: 90 minutes
Indulge your passion for pizza on a pizza cruise of Amsterdam’s canals and see the city’s finest attractions while munching on piping hot pizza…
Heineken Experience Amsterdam & Hop-On Hop-Off Cruise
Duration: 24 hours
Cruise the canals of Amsterdam on the official hop-on hop-off boat and get panoramic views of the bridges and house boats. Hop-off at any of the many…
Amsterdam: 2.5-hour Bike Tour
Duration: 2.5 hours
Enjoy a guided bike tour of Amsterdam and discover its beauty just like a local. Your guide will take you to all the breathtaking sights, such as the…
Top sights in Amsterdam
Amsterdam
See all 513 tickets & tours
Wish you were there
Sign up for our newsletter and discover travel experiences you’ll really want to try.
Five Highlights of the Heineken Brewery
Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.
Beer Tasting
Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.
Draft Your Own
If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.
Bottle Ride
The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.
History
You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!
The James Bond Room
Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!
Our insider tips
How Much Does It Cost?
€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.
When Is It Open?
365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.
How Do I Get There?
From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).
Will I Need a Tour?
The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.
Good to know
- When should I visit?Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
- Is it expensive?€18 adult entry, €14 child entry.
- Will I need a guide?The tour is self-guided and an app can be downloaded to help out.
- How to get thereTake the tram (lines 16, 24, or 25) to Stadhouderskade.
- Additional information
- Those under 18 may not enter without an adult.
- If you plan to do the Bottle Ride, wear clothes that dry easily!
What people are saying about Heineken Experience
Excellent experience, definitely worth the trip, easy to get to
Nice easy location to get to on the metro from centraal station, excellent experience and most importantly great beer!
It was very easy to use at the museums that I visited
I wish that I could have started the following day since I arrived late in the day and didn't use it for day one.
very impressive and glad we were in the early tour group
It was a very well organized tour and all the employees were very helpful and informative on the tour. Great history and it was a lot of fun
A funny discovery of the production of the Heineken process
The staff is friendly and funny. They are prepared about the history of the Heineken and friendly. It was curious and interesting the visit, especially when they put you in a room and you feel like a bottle of beer with different scenery and special effects. At the entrance they gave to you a bracelet with two buttons that you will use at the end of the visit as free drinks so you can taste and enjoy the real flavour of an Heineken.
Very interesting and a great experience.
Definitely recommend the experience. Very easy to follow and the basement bar and tokens made the experience complete - We likes the personalised beer bottle concept and thought was good value too.
Things to do near Heineken Experience
Top destinations
Popular on GetYourGuide