Heineken Experience
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Heineken Experience: Tours & Tickets

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

Photo: Kenny Louie @flickr (CC BY 2.0)

Beer Tasting

Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

Draft Your Own

If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

Photo: felixtriller.de @flickr (CC BY 2.0)

Bottle Ride

The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.


You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

The James Bond Room

Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Our insider tips

How Much Does It Cost?

€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

When Is It Open?

365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

How Do I Get There?

From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

Will I Need a Tour?

The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Very nice experience, interesting and dinamic

It was funny and amusing, only there was a problem because you didn't write Heineken Experience should be the first and canal cruise second activity. Otherwise, it was really pleasant and we would recommend people to take this opportunity to save some euros by combining activities. Amsterdam is really beautiful and Heineken is... well, Heineken :)

Really good value for money and a saving on a prebooked ticket

Really enjoyed both trips, they are straight opposite each other which made it easy, both again value for money, the Heineken was very interesting with a few glasses of the beer at the end of the tour which was nice, soft drinks for those who didn’t like beer, the canal cruise was well organised with a shop where you check in your ticket to allow you to purchase drinks to take on board, very interesting information given with earphones with chosen language, really relaxing

Brilliant tour. Exceeded my expectations!

This tour was great from start to finish. Very interesting and a lot of interactive games to enjoy. The staff were very informative and friendly. I would definitely recommend. The beers were great end to the tour.

Heineken Experience Ticket Reviewed by april, 08/02/2018

Worth buying online to save a couple of pounds

We bought our tickets on here for around £16 each and noticed when we got there that they were selling tickets for £21 so definitely buy online. When we went to show our ticket, we couldn’t find a barcode for them to scan. Despite clicking ‘use mobile voucher on app’ it didn’t show anything. We had to queue at the information desk for someone to help us. Eventually they clicked the option which said ‘print voucher’ which then showed the ticket and they were able to scan the barcode on my phone. The museum was actually very interesting. You learn about how the beer was made but it’s also very interactive. And as everyone else has mentioned, it includes 2 beers at the end (half pints) as well as one small beer during.

Heineken Experience Ticket Reviewed by Katie, 07/28/2018

A true experience for Heineken drinkers!!!

I attended the Heineken Experience with my adult children while in Amsterdam. Everyone enjoyed themselves. My son commented several times that the beer tasted so much better there than in the US. No one was rushed to leave to make way for the others visiting. From learning he history to enjoying the brew, we found the Heineken Experience a must for beer drinkers.

Heineken Experience Ticket Reviewed by Tammie, 05/21/2018

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