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  1. Netherlands
  2. North Holland
  3. Amsterdam
  4. Heineken Experience

Amsterdam: Heineken Experience Ticket

Product ID: 205012
Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.
About this ticket
Duration: 1.5 hours
Printed or mobile voucher accepted
Instant confirmation
Cancellation policy
This activity is non-refundable.

Select participants and date:



  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.
On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.
Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • 2 drinks
  • A small tasting of Heineken
What’s Not Included
  • Audio guide or live guide
  • Food and additional drinks

Prepare for the activity

Important information
Not allowed
  • Alcohol and drugs
Know before you go
• Alcohol is not served to participants younger than 18 years of age
• Tickets are valid for single entry only
Customer reviews

Overall rating

4.5 / 5

based on 6487 reviews

Review summary

  • Service
    4.5 / 5
  • Organization
    4.5 / 5
  • Value for money
    4.2 / 5
  • Safety
    4.7 / 5
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This we both enjoyed and as I enjoy an occasional Heineken was interested what could be learned of the history of this golden beer. We found the interactive people at different steps of products making and past history added that little extra being much better than an audio guide where you can't ask them any questions. For us that first sample being so sweet was a shock not wanting to give too much away in my review. There are many more pleasant surprises before this tour ends and we have no hesitation in recommending it as very interesting, informative and well worth the money John & Sue Eastbourne UK

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March 21, 2020

Great day out learning the brewing and making of the Heineken beer, 2 free drinks at the end really capped off the day, 1 negative was nobody told us if we wanted to pour our own pints at the end in a sort of competition you needed to keep 1 of your 2 free drinks tokens, we had used both our tokens at the bar, Apart from this it was a great day.

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February 3, 2020

Brilliant fun, well worth the visit.

March 15, 2020

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