Heineken Experience
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Heineken Experience: Tours & Tickets

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Five Highlights of the Heineken Brewery

Get the Heineken Experience: a highly interactive museum with all you could ever want to know and more about the world-famous lager.

Beer Tasting
Photo: Kenny Louie @flickr (CC BY 2.0)

Beer Tasting

Only thought there was one type of Heineken out there? You thought wrong! Enjoy trying out a few different homegrown varieties here in Amsterdam.

Draft Your Own

Draft Your Own

If you've fancied yourself a pint-puller, now's your chance to prove your skills. Alternatively, if you've got a shaky hand, the Heineken bartenders will be happy to pour you one.

Bottle Ride
Photo: felixtriller.de @flickr (CC BY 2.0)

Bottle Ride

The ride demonstrates the life cycle of a Heineken bottle and the star of the show is you! Tip: don't wear clothes that don't dry off easily.

History

History

You may be surprised to learn that by the end of WWII, Heineken had taken over the entire Dutch beer market and there was an anarchist boycott movement against it in the 1980s!

The James Bond Room

The James Bond Room

Heineken has even extended its influence to the movies. There's a whole exhibition room about the link between James Bond and Heineken, including authentic props from the movies!

Our insider tips

How Much Does It Cost?

€18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

When Is It Open?

365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

How Do I Get There?

From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

Will I Need a Tour?

The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

What people are saying about Heineken Experience

Very interesting and a great experience.

Definitely recommend the experience. Very easy to follow and the basement bar and tokens made the experience complete - We likes the personalised beer bottle concept and thought was good value too.

Amsterdam: Heineken Experience Ticket Reviewed by Katie, 30/12/2018

Very interesting and a great experience.

Definitely recommend the experience. Very easy to follow and the basement bar and tokens made the experience complete - We likes the personalised beer bottle concept and thought was good value too.

Amsterdam: Heineken Experience Ticket Reviewed by Katie, 30/12/2018

Lots of history and interaction with music,lights and memorabilia!

We got to the brewery early and walked up the street and had one of the best coffees and then walked right into the tour at 1030. It was packed at first but 10min into the he tour it thins out so you can read the plaques and look at all the memorabilia. The guides have vast knowledge and ask questions to see if you know your beer history. The movie room and sound system is top notch and the beer is fresh and you really get three free beers so it’s more than worth the price. The train system in Amsterdam is the best in Europe and it took us 15 min from our hotel and that’s with walking to the station. Go early and check this off your list NOW!!oh and buy tickets online and have your mobile voucher ready.

Amsterdam: Heineken Experience Ticket Reviewed by Philip, 16/12/2018

Lots of history and interaction with music,lights and memorabilia!

We got to the brewery early and walked up the street and had one of the best coffees and then walked right into the tour at 1030. It was packed at first but 10min into the he tour it thins out so you can read the plaques and look at all the memorabilia. The guides have vast knowledge and ask questions to see if you know your beer history. The movie room and sound system is top notch and the beer is fresh and you really get three free beers so it’s more than worth the price. The train system in Amsterdam is the best in Europe and it took us 15 min from our hotel and that’s with walking to the station. Go early and check this off your list NOW!!oh and buy tickets online and have your mobile voucher ready.

Amsterdam: Heineken Experience Ticket Reviewed by Philip, 16/12/2018

Was the BEST tour we have been on in a long time!

We absolutely loved the tour. It was informative, fun, interactive and engaging. The BEST tour ever! We will definitely do it again on our next trip to Amsterdam.

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