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  1. Netherlands
  2. North Holland
  3. Amsterdam
  4. De Negen Straatjes

Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Product ID: 132729
Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along the canals of Amsterdam.
About this activity
Duration: 3 hours
Skip the ticket line
Printed or mobile voucher accepted
Instant confirmation
Audio guide/headphones
Spanish, Thai, Turkish, Catalan, Chinese, Dutch, English, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Portuguese, Russian
Cancellation policy
This activity is non-refundable.

Select participants and date:



  • Save time and money with a combined canal cruise and ticket to the original Heineken brewery
  • Discover the dynamic world of Heineken where the beer was first brewed
  • Enjoy a tasting session and test your skills at drafting a perfect beer
  • Take a 1-hour cruise through the UNESCO-listed Canal Belt in Amsterdam
Full description
Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988.

Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer.

Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood.
  • Fast-track entrance ticket to the Heineken Experience
  • 2 free beers or soft drinks at the Heineken Experience
  • 1 hour canal cruise, including GPS audio guide in 19 different languages

Prepare for the activity

Important information
Know before you go
• The Heineken Experience offers interesting information about the company’s history in several languages, including English, French, Spanish and German. A visit typically lasts 1.5 hours
• In accordance with Dutch law, alcoholic beverages won’t be served to visitors under 18 years old
• Your visit to the Heineken Experience is based on timed entry. You can take the canal cruise at any time
Save up to 20%

From £33.19 £26.55 per person

Customer reviews

Overall rating

4.3 / 5

based on 1133 reviews

Review summary

  • Service
    4.4 / 5
  • Organization
    4.2 / 5
  • Value for money
    4.2 / 5
  • Safety
    4.6 / 5
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Firstly myself and my partner went on the canal cruise. It was so lovely to see beautiful parts of Amsterdam and get insight on it from an audio that can be set in multiple languages! The Heineken experience was unbelievable, the staff there were amazing and gave you quick insight on the history of Heineken! I also had a personal problem, that I was unable to go to my original booking but I phoned up and they made me the exception. They really do put a lot of effort into making happy customers! Also what’s not to like when you get two free drinks of Heineken each! Thank you so much!

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March 19, 2020

Heineken Experience is certainly not a 3 hour duration as stated, maybe half that time. The tour itself was pretty cool and i would suggest going. The canal cruise was a bit underwhelming for me. The views are nice but the boat was all tables of 6 and earphones needed plugged in by the window. We were at the end of a table with someone else's kids at the window. I'd suggest getting there early for a good seat, but i couldn't find a timetable for it myself.

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March 8, 2020

Really enjoyed the experience but was confusing about the pick up point as I thought canal trip took us to the Heineken experience as meeting point showed the canal pick up

March 5, 2020

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Product ID: 132729