Guided tour

From Benidorm or Albir: Chocolate Factory and Market Tour

Activity provider: Round Town Travel S.L.

From Benidorm or Albir: Chocolate Factory and Market Tour

Activity provider: Round Town Travel S.L.

From US$ 15.66 per person

Spend the morning in the lovely town of Villajoyosa, famous for its chocolate factories and large Thursday market. Take a guided tour of the Valor chocolate factory and sample some of the produce!

About this activity

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Covid-19 precautions
Special health and safety measures apply. Learn more
Reserve now & pay later
Keep your travel plans flexible—book your spot and pay nothing today. Learn more
Duration 4 hours
Check availability to see starting times.
Live tour guide


  • Enjoy a scenic coach ride along the Costa Blanca to Villajoyosa
  • Learn the history of chocolate production at the Valor factory and museum
  • See how chocolate is made in a working state-of-the-art factory
  • Treat yourself at the large Thursday market in Villajoyosa
Full description
Benefit from pick-up at one of 15 different meeting points in Benidorm or Albir, and then journey by air-conditioned coach to the colorful town of Villajoyosa. Discover the home to some of the finest chocolatiers in Spain and the country's largest chocolate factory. Benefit from the services of an English-speaking escort as you drive along the coastal road to the "Chocolate City." Take a guided tour of the Valor chocolate factory on arrival and learn more about how chocolate is produced at the state-of-the-art facilities. Watch a short film on the history of the company, visit the museum and sample some of the amazing chocolates! Then, wander around one of the largest outdoor markets on the Costa Blanca and get about 1.5 hours to look for clothes, leather goods and fresh food. Travel back to Benidorm and Albir in the early afternoon for drop off on arrival. Important: The following meeting points are available. Please indicate your chosen pickup point when you book: • Hotel Kaktus Albir (roundabout) at 9:45 AM • Hotel Albir Playa (roundabout) at 9:45 AM • Hotel Albir Garden (pavement outside) at 9:45 AM • Consum Albir (bus stop) at 9:45 AM • Magic Robin Hood (outside entrance) at 9:50 AM • Camping Benidorm (bus stop opposite) at 09:55 AM • Hotel Deloix (bus stop opposite) at 10:00 AM • Hotel Melia Benidorm (pavement outside) at 10:00 AM • Hotel Sol Pelicanos (pavement outside) at 10:05 AM • Calle Ibiza (Buddies Bar / Consum Supermarket) at 10:10 AM • Apartments Alpha (pavement outside) at 10:15 AM • Valor Cafeteria (Calle Lepanto 2) at 10:20 AM • BP Petrol Station (Av. Jaume I) at 10:25 AM • Hotel Poseidon Playa (bus stop on promenade) at 10:30 AM • Hotel Gran Bali (pavement outside) at 10:30 AM • Via Parque (Avda de Cuba / de Alcalde D. Vicente Pérez Devesa) at 10:35 AM • Terra Natura Zoo (roundabout at entrance) at 10:40 AM • Hotel Asia Gardens (roundabout at entrance) at 10:40 AM • Hotel Gran Luxor (roundabout at reception) at 10:40 AM • Hotel Melia Villaitana (roundabout at entrance) at 10:40 AM
  • English-speaking tour escort
  • Pick-up and drop off at designated meeting points
  • Transportation by air-conditioned coach
  • All taxes, fees and handling charges
  • Entrance to the chocolate factory and museum
  • Food and drinks
Covid-19 precautions
Safety measures in place
  • All areas that customers touch are frequently cleaned
Traveler requirements
  • You are required to bring and wear a mask

Select participants and date



Meeting point

The meeting point is outside the Hotel Melia Benidorm at 9:30 AM. Other meeting points in Benidorm and Albir are available. Please contact the tour operator within 24 hours of your travel date if you wish to amend your meeting point.

Open in Google Maps ⟶
Important information

Know before you go

  • It cannot be guaranteed that the chocolate factory will be in production at the time of your visit
  • There are 20 pickup points available throughout Benidorm and Albir. The local partner will confirm your nearest meeting point after you have booked
Customer reviews

Overall rating

4 /5

based on 13 reviews

Review summary

  • Guide
  • Transportation
  • Value for money
  • Safety

Sort by:

Traveler type:

Star rating:

You will be dropped off where you need to be and have plenty of time. However, it is very unclear what time you will be picked up at your departure point. We had 4 different times and only got ready for the earliest

October 8, 2021

nice short tour really good

February 27, 2020

Market very good. Chocolate factory tour very Interesting and enjoyed it very much.

February 20, 2020

Product ID: 159485