1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Purchase a combined ticket to the Heineken Experience and a leisurely cruise along Amsterdam’s canals to enjoy 2 of the city’s must-see attractions. You are free to decide which part of the ticket you would like to use first. Admire beautiful, traditional merchant houses, numerous bridges, and typical houseboats as you soak up the unique vibe of Amsterdam on a 75-minute canal cruise. Then, avoid the lines to enter the former Heineken brewery, which now hosts the Heineken Experience, an interactive exhibition where you will learn all about the brewing and bottling process during a fun, 90-minute, self-guided tour. The combined ticket will save you time and money on individual purchases.

Treat yourself to a wonderful day in one of Amsterdam’s grandest museums, the Rijksmuseum, located in the heart of the city. The Rijksmuseum's internationally revered collection features some of the nation’s most famous works, including historic art by Vermeer, Rembrandt, Frans Hals, Van Gogh, and others. Visitors can admire Rembrandt’s ‘The Night Watch’, which takes pride of place in a beautifully lit hall allowing visitors to enjoy every tiny detail. Gaze also upon 'The Jewish Bride'. This last painting reduced Vincent van Gogh to tears who, upon visiting the Rijksmuseum shortly after it opened, wrote in a letter that he would gladly give up ten years of his life to sit in front of the painting for two weeks, eating only a stale crust of bread. Visitors can expect much more than just paintings by Dutch Masters from the Golden Age. The Rijksmuseum’s expansive, evocative collection also includes Delftware, sculptures, archaeological artifacts, clothing, Asian art, prints, items from Dutch maritime history, and many other culturally significant objects, all combining to vividly retell 800 years of Dutch history within a global context. And naturally, the collection isn't frozen in time – new items such as a Mondrian-inspired dress by Yves Saint Laurent dating from 1965 can also be seen. The largest research and restoration project ever for 'The Night Watch' has started. This is happening live in the museum and you can be part of it and support the project with a donation.

Embark on a cruise takes you through the unique UNESCO World Heritage-listed canal district of Amsterdam. Enjoy the opportunity to take in many of the historic sights of the city center. Depart from Central Station and discover the historic buildings and canals of the city. Admire the elegant merchant houses that date back to the Dutch Golden Age. See stunning gables, beautiful churches, the iconic Magere Brug (Skinny Bridge), and many other top attractions.  During the cruise, listen to the recorded audio commentary in your choice of 19 languages. See merchant buildings from the 16th and 17th centuries, Amsterdam’s Golden Age, when trade flourished and was reflected in elaborately decorated facades. Arrive back at Central Station to finish the tour.

Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood. The time slot you choose is for the Heineken Experience. The canal cruise time slot must be reserved upon arrival in Amsterdam (instructions provided after booking).

Embark on a day out to Bruges from Amsterdam and discover the World Heritage Site. See the romantic Lake of Love, walk around the Burg Square, and enjoy some free time to taste the Belgium beers. Depart from the center of Amsterdam in a comfortable and airconditioned bus. Learn from your guide all about the historic center of Bruges and why it was named a UNESCO World Heritage Site.  Start your tour with an introduction to the history of Belgium and Bruges. See the Lake of Love and the Begijnhof, founded in 1245. Visit the historic city center, learn more about Belgium’s world-famous beers and see the Church of Our Lady. Admire one of the most charming areas, around the Dyver canal. Continue your walk to Walplein Square, the Stoofstraat, Gruuthuse Palace, Burg Square with its Gothic Town Hall, the Basilica of the Holy Blood, and the Grote Markt with the Belfort. The tour finishes in the Grote Markt, in the heart of Bruges. Get recommendations on where to eat, drink and shop during your 3 hours of free time in the city. Sit back and relax as you head back to Amsterdam, where the tour ends.

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, Hermitage Amsterdam, Moco Museum, and Rembrandt House Museum. The card also comes with discounted entry to other attractions, such as Heineken Experience, Madame Tussauds, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam.. Complete listing offers included in the I amsterdam City Card Free admission to the following museums/attractions: •Allard Pierson Museum Amsterdam •A'DAM Lookout •Amsterdam Museum •Amsterdam Pipe Museum •Amsterdam Tulip Museum •Architectuur Centrum Amsterdam •ARTIS Royal Zoo •ARTIS Micropia •ARTIS Groote Museum •Cobra Museum Amstelveen •Diamond Factories and the Diamond Museum •Do-It-Yourself Foodie Tour •Embassy of the Free Mind •EYE Filmmuseum •Foam - Fotografiemuseum Amsterdam •Fun Forest •Gassan Diamonds •Geelvinck Pianola Museum •Het Grachtenhuis - Museum of the Canals •Hermitage Amsterdam •Hermitage - Museum of the Mind •Hortus Botanicus - Botanical Garden •Huis Marseille - Museum for Photography •Jewish Cutural Quarter - Portugese Synagogue •Jewish Museum - Jewish Cultural Quarter •Luther Museum •Moco Museum •Molen van Sloten & Kuiperijmuseum •Multatuli Museum •Museum de Dageraad •Museum Ons' Lieve Heer op Solder - Our Lord in the Attic •Museum Het Rembrandthuis - Rembrandt House Museum •Museum Het Schip - Amsterdam School Arts and Architecture •Museum Tot Zover - Funeral Museum •Museum Van Loon •Museum Willet-Holthuysen •De Nieuwe Kerk Amsterdam •Outsider Art Museum – Hermitage •Oude Kerk •Rijksmuseum •Het Scheepvaartmuseum - The National Maritime Museum •Science Center NEMO •The Studio NEMO •Stadsarchief Amsterdam - City Archives •Stedelijk Museum Amsterdam •THIS IS HOLLAND •Tropenmuseum •Verzetsmuseum - Dutch Resistance Museum •Woonbootmuseum - Houseboat Museum Amsterdam Metropolitan Area In Haarlem: •Frans Hals Museum •Teylers Museum •Free Canal Cruise In Volendam/Marken: •Rederij Volendam Marken (ferry) •Volendams Museum In Enkhuizen: •Zuiderzee Museum In Zaanse Schans: •Zaans Museum & Verkade Experience •Kuiperij Tiemstra (Coopery) •Wevershuis- The Weaver’s House •Tsar Peter House, Zaandam •Mill Museum •Zaan Time Museum •De Bonte Hen (Oil Mill) •De Kat (Chalk Mill) •De Schoolmeester (Paper Mill) •Het Jonge Schaap (Sawmill) In Muiden: •Amsterdam Castle Muiderslot •Amsterdam Fortress Island Pampus In Naarden: •Amsterdam Fortress Museum Naarden-Vesting In Laren: •Singer Laren In Zaanse Schans: •Free Ferry from Amsterdam to Zaanse Schans Freebies: •De Drie Fleschjes - Free shot of genever (18+) •Holland Casino Amsterdam - Free entrance (18+) •Haarlem Tourist Office Free canal cruise in Amsterdam: •Blue Boat Company •Canal Company Canal Cruise •Gray Line The #1 Canal Cruise •Lovers Canal Cruises •Amsterdam Circle Line B.V. Free 24h Bike Rental 25% discount – Music & Stage •Bimhuis – Jazz •Boom Chicago - English improvisation comedy theatre •Het Concertgebouw - Classical music •Muziekgebouw aan ‘t IJ - Contemporary music & classical music •Nationale Opera & Ballet - Dutch National Opera & Ballet 25% discount - Attractions •The Amsterdam Dungeon •Amsterdam Harbour Cruise •Amsterdam Icebar XtraCold (18+) •Johan Cruijff ArenA Stadium Tours •Body Worlds •Dutch Cheese & Wine Cruise or Cocktail Cruise •Fabrique des Lumieres •Fashion for Good Museum Amsterdam •Heineken experience •House of Bols Cocktail & Genever Experience (18+) •Het Kattenkabinet - The Cat Cabinet •Madame Tussauds Amsterdam •Museum of Prostitution – Red Light Secrets •NXT Museum •Once Upon a Time •Our House •Rembrandts Amsterdam •STRAAT museum •Upside Down Amsterdam •25% discount - Transport & Rentals •Pedal boat •Bicycle rental & Bike Tours •Mokumboat.com – Rental boats to drive yourself 25% discount - Food & Drink •Bar Bitterbal •Blue Amsterdam •Dijkers Eten & Drinken •Pancakes Amsterdam •The Pancake Bakery •Restaurant de Hoop op d'Swarte Walvis •Restaurant-Café In de Waag •Restaurant Pasta e Basta •Restaurant Wagamama - Asian restaurant •Taverne de Visscer •Zuiderzee Museum

Take in the best view of Amsterdam, from the water. On this 75-minute canal cruise, you’ll experience the best of this historical city. Show your voucher and pick up your sweet or savory snackbox at the ticketoffice before boarding the ship. The Rijksmuseum's internationally revered collection features some of the nation’s most famous works, including historic art by Vermeer, Frans Hals, and perhaps most notably Rembrandt’s ‘The Night Watch’, which takes pride of place in a beautifully lit hall allowing visitors to enjoy every tiny detail. The timeslot you book is the timeslot for Rijksmuseum. You can use your voucher for the City Canal Cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

Explore the life and work of the Dutch master, Rembrandt Harmenszoon van Rijn, at the Amsterdam home where he lived and worked for 20 years until he went bankrupt in 1656, with an entrance ticket to the Rembrandt House Museum in central Amsterdam. Your ticket comes with a complimentary audio guide that allows you to explore the interior of the house, now restored to its 17th-century glory. Discover rooms where Rembrandt worked, and see works of art, furniture, and other objects from Rembrandt's time. The museum also owns an almost complete collection of Rembrandt etchings, and part of the collection is on permanent view. There are frequent temporary exhibitions showcasing the work of his predecessors and contemporaries, and modern and current works of art in the museum’s new wing. Join a paint preparation demonstration in Rembrandt’s reconstructed studio, and learn how pigments and oil were turned into beautifully colored paints.

Learn the story of the sex industry at the world's only museum of prostitution in Amsterdam's Red Light District. Explore the oldest profession in the world and examine an industry that remains hidden for many with an entrance ticket to the Red Light Secrets Museum. Experience what it feels like to sit behind a window and listen to the secrets of the ladies. Cruise through the UNESCO World Heritage Site of the canal district and feast your eyes on the elegant gables of the merchant houses of the Golden Age. Pass historic churches and the Magere Brug (Skinny Bridge) as you listen to an informative audio commentary, available in several languages.