Guided tour

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

Likely to sell out

From US$ 54.04 per person

Likely to sell out

Experience the story of the world’s famous beer at the place where it all began. Discover the first built Heineken brewery and learn everything about the beer and its history.

About this activity

Free cancellation
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Duration 2.5 hours
Check availability to see starting times.
Live tour guide
Small group
Limited to 10 participants


  • Get a behind-the-scenes tour with a Heineken expert as your guide
  • Enjoy exclusive access to one of the hidden bars
  • Taste 5 premium beers together with matching bites
  • Receive your own personalised Heineken gift
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.
  • Entry ticket
  • Guide
  • Special behind-the-scenes tour
  • 5 premium Heineken beers
  • A selection of bites
  • A gift at the end
  • Additional drinks and food
Not suitable for
  • Pregnant women
  • Children under 18 years

Select participants and date



Meeting point

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

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Customer reviews

Overall rating

4.9 /5

based on 68 reviews

Review summary

  • Guide
  • Value for money

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Star rating:

The VIP tour let us avoid the heavy crowds and have a small group personal tour with no one else bothering us. The private bar and LARGE samples was great AND after, we had tokens to go down with the crowds and have two more beers….the personal gift was made just for us and we love it…not going to spoil the surprise!!!!!

September 30, 2022

Without a doubt a must do during your stay in Amsterdam. Well worth the price and a entertaining and informative experience. A day to remember! Make sure to arrive early though! I arrived slightly late but thankfully all the staff were very supportive and helped me catch up with my group. Ameer

September 8, 2022

The VIP tour is really very informative and varied. Even if you are not a die-hard beer drinker - here the visitor can expect a very complex view and taste of beer in general... The secret bar in particular is worth a visit... I would book the tour again at any time.

June 16, 2022

Product ID: 382653