Entry ticket

Amsterdam: Heineken Experience Ticket

Amsterdam: Heineken Experience Ticket

From US$ 22.64 per person

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Covid-19 precautions
Special health and safety measures apply. Learn more
Mobile ticketing
Use your phone or print your voucher
Duration 1.5 hours
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  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • 2 drinks
  • A small tasting of Heineken
    Covid-19 precautions

    You must book this activity online because the ticket office is closed

    Safety measures in place
    • All areas that customers touch are frequently cleaned
    • The number of visitors is limited to reduce crowds
    Traveler requirements
    • All participants who are over 12 years old must present either proof of full vaccination, proof of a Covid-19 infection in the past 6 months, or a negative test taken no more than 72 hours before the activity starts

    Select participants and date



    Prepare for the activity

    Meeting point

    Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht.

    Open in Google Maps ⟶
    Important information

    Know before you go

    • Alcohol is not served to participants younger than 18 years of age
    • Tickets are valid for single entry only
    • Please visit this activity only with members of your household. Once inside, please keep a 1.5-meter distance from other visitors and follow the host at all times
    • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
    • Please note that no cash payments are accepted
    • Disinfecting gel will be provided
    • If you get ill, please postpone your visit to another day
    Customer reviews

    Overall rating

    4.5 /5

    based on 6842 reviews

    Review summary

    • Value for money
    • Service
    • Organization

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    This we both enjoyed and as I enjoy an occasional Heineken was interested what could be learned of the history of this golden beer. We found the interactive people at different steps of products making and past history added that little extra being much better than an audio guide where you can't ask them any questions. For us that first sample being so sweet was a shock not wanting to give too much away in my review. There are many more pleasant surprises before this tour ends and we have no hesitation in recommending it as very interesting, informative and well worth the money John & Sue Eastbourne UK

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    March 21, 2020

    Great day out learning the brewing and making of the Heineken beer, 2 free drinks at the end really capped off the day, 1 negative was nobody told us if we wanted to pour our own pints at the end in a sort of competition you needed to keep 1 of your 2 free drinks tokens, we had used both our tokens at the bar, Apart from this it was a great day.

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    February 3, 2020

    Heineken Museum was better than I had expected! It is full of very interesting things but loads of fun things to whilst walking round too! I loved the fact it was a self tour so yo could go round at your own pace & enjoy all the fun things to do without been rushed on! You also learn a lot about how the brew Heineken & the background about it all.

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    January 22, 2020

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    Product ID: 205012